The survey results reveal that, for the third year in a row, the majority of marketing professionals (6 in 10) will allocate more of their marketing budgets to content marketing initiatives. In 2010, 59% of the 259 marketers surveyed plan to increase their spending on content efforts, which compares to 56% in 2009 and 42% in 2008. This is an 11% increase in spending from 2008 to 2010.Marketers are leveraging new media content products more than ever - nearly 3/4 are leveraging content through social media and a majority are tapping into blogs and enewsletters. White papers and case studies continue to be mainstays in the content marketing portfolio. Note the 42% plan on increasing budgets allocated to video content...This indicates to us that video is obviously one of the best vehicles to utilize for engaging your audience!
The January, 2010 findings came from a survey of 259 marketing professionals.