Regarding new media opportunities...
We have experienced the limitations of traditional marketing and advertising endeavors in the past few years’ upfront TV media market. This in large part is due to current economic realities. Solutions such as product placement, although a step in the right direction, do little to position a brand quickly enough in a world where budgetary concerns must yield a far reaching and more immediate ROI.
We realize we must forge new marketing opportunities for our clients that take full advantage of emerging trends in content delivery. For us this has led to including various forms of branded entertainment/infotainment into the budget and media strategies we implement.
Jay Webster, CEO-Webster Productions, Inc.