tag:blogger.com,1999:blog-29795991055704481362024-03-19T04:46:56.932-04:00Webster ProductionsMarketing and Video Production Tips for business.
Visual Communication Solutions and help.JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.comBlogger197125tag:blogger.com,1999:blog-2979599105570448136.post-38754734378833850492017-02-07T17:31:00.001-05:002017-02-07T17:31:20.031-05:00Getting Viewers to Watch Your Video<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-weight: normal;">This came across the radar a while ago but it is still useful information. </span></b></span></span></div>
<div style="text-align: left;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-weight: normal;">I can't remember the original source so my apologies to them! Basically it's telling you to cross promote your video content! A no brainer!</span></b></span></span></div>
<br />
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">The best marketing campaigns do not, and can not, work in isolation.
There can't be many brands that haven't got at least some kind of social
media presence going into 2015, but there are millions of companies who
never really use their accounts as fully as they should.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">If
you want to promote a video, then social media is perfect for getting
the word out, and also for allowing others to share the content to their
own feeds. If you have uploaded the video to your own site, then enable
social sharing buttons on the landing page. If you have uploaded it to
YouTube, Vimeo or elsewhere, encourage viewers to share from the watch
page.</span><br />
<a href="https://cdn3.reelstatic.com/wp-content/uploads/2015/01/share-video-social-networks.png?4b0660" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="11 Guaranteed Reasons Why No one is Watching Your Video Content" border="0" class="alignleft size-full wp-image-120138" height="400" src="https://cdn3.reelstatic.com/wp-content/uploads/2015/01/share-video-social-networks.png?4b0660" title="share video social networks" width="90" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">Post the video to Facebook, post a link to your video
landing page on your Facebook brand page, tweet a link to the video,
share it on Pinterest, StumbleUpon, Google Plus, post it to your company
blog, post it to your LinkedIn company page, include it in an e-mail
blast, get your employees and your clients to share. Every time you
create and upload a video, let your target audience know it exists by
publishing it via social media and encouraging them to watch, comment,
like, and share.</span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-52551405669726438602014-08-07T13:51:00.001-04:002014-08-07T13:51:47.620-04:00Top 1000 YouTube Channels Rake in $23,000 Every Month<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;">We share this from a post by </span></span><span class="author"><a href="http://Jennifer Faull" target="_blank"><span style="font-family: Arial,Helvetica,sans-serif;"></span></a><span itemprop="author"><a href="http://Jennifer Faull" target="_blank"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;">Jennifer Faull</span></span></a> on<span style="font-family: Arial,Helvetica,sans-serif;"> <span style="font-size: x-small;"><a href="http://thedrum.com/">thedrum.com</a></span></span> </span></span><br />
<br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">MDG Advertising has created an infograph highlighting the key stats around YouTube advertising. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">“<u>The video platform draws 1 billion unique users each month and its
ability to catch and keep attention has brought in brands eager to reach
those captive consumers</u>,” says the <a href="http://www.thedrum.com/news/2013/06/20/%E2%80%9Chttp://www.mdgadvertising.com/blog/advertisers-you-need-you-tube-infographic/%E2%80%9D">MDG blog post.</a></span> <br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">“It’s an eye-opening look at the value of video advertising and
illustrates why brands should use YouTube in their social media
marketing efforts.”</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">According to the infograph, marketers are planning to spend $4.14
billion on the medium this year and that will increase to $8 billion by
2016. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">It cites examples of campaign success on YouTube, stating the
popularity of Old Spice’s ‘The Man Your Man Could Smell Like’ advert on
the platform spawned an 800 per cent leap in Facebook interaction and a
107 per cent rise in sales. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Additionally, the top 1000 channels on the platform will bring in $23,000 every month in ad revenue. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">The full infographic provides a wide range of statistics about
YouTube’s growing popularity and the way in which marketers and brands
can expand their social media efforts by leveraging the influence and
exposure of the site.</span><br />
<div style="line-height: 0px; padding-bottom: 2px;">
<a href="http://pinterest.com/pin/491314640569073514/" target="_blank"><img border="0" height="1857" src="http://media-cache-ec4.pinimg.com/550x/7b/be/0d/7bbe0d34e59d510328f7d306e27bcfa4.jpg" style="display: inline;" width="500" /></a></div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-40101762265376718582014-07-08T11:05:00.002-04:002014-07-08T11:05:36.528-04:00Generating Leads With Social Media<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="tab-content" id="content_overview">
<div class="row-fluid">
<div class=" top-info">
<div style="text-align: left;">
<span style="font-size: small;">Here is some good advice on using Social Media properly. Originally from wedding resource "Waverly Brides" but relevent information for any business looking to expand reach through social media!</span><br />
</div>
</div>
</div>
<div class="row-fluid middle-info overview">
<div class="row-fluid middle-info overview">
<span style="font-family: verdana,geneva; font-size: x-small;">Neil Patel, shared with us an infographic highlighting the importance
of social media and how you can use it to connect with brides.</span><br />
<span style="font-family: verdana,geneva; font-size: x-small;">It is
important to remember that most social media platforms go beyond the
reach of your friends. They make it possible for you to connect with
brides based on location, demographics and other metrics that in the
end, help you better understand where you marketing dollars are going.</span><br />
<span style="font-family: verdana,geneva; font-size: x-small;">How are you using social media to build your business? </span><br />
<span style="font-family: verdana,geneva; font-size: x-small;">Send us an email and we may feature your business in a highlight segment.</span><br />
<span style="font-family: verdana,geneva; font-size: x-small;">Below is what <a href="http://www.quicksprout.com/" target="_blank">Neil</a> sent us.</span><br />
<span style="font-family: verdana,geneva; font-size: x-small;">You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? <em>And, more importantly, are you generating leads?</em></span><br />
<span style="font-family: verdana,geneva; font-size: x-small;">One of
the big misconceptions about social media sites is that they don’t drive
quality visitors. Compared to outbound marketing, social media has a
100% higher lead-to-close rate.</span><br />
<span style="font-family: verdana,geneva; font-size: x-small;">How do
you generate leads from the social web? In order to show you the steps
you need to take, I’ve decided to create an infographic that will break
down the whole process.</span><br />
<span style="font-family: verdana,geneva; font-size: x-small;"><u><span style="font-family: Verdana,sans-serif;"><i><span style="font-size: x-small;">Click Infographic to see larger:</span></i></span></u> </span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://quicksprout.wpengine.netdna-cdn.com/wp-content/uploads/2014/06/howtogenerateleadswithsocialmedia.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" height="640" src="http://quicksprout.wpengine.netdna-cdn.com/wp-content/uploads/2014/06/howtogenerateleadswithsocialmedia.jpg" width="51" /></a></div>
<h3>
<span style="font-family: verdana,geneva; font-size: x-small;">Conclusion</span></h3>
<span style="font-family: verdana,geneva; font-size: x-small;">Only 6%
of small businesses are using social media to generate sales, which
means you can still get on the social media bandwagon before it gets
competitive.</span><br />
<span style="font-family: verdana,geneva; font-size: x-small;">When you
follow the 8 steps in the infographic, make sure you don’t leave out
the research part. Too many companies try to generate leads from social
sites without knowing what they are getting into. The last thing you
want to do is waste your time driving visitors that won’t convert into
leads and, eventually, sales.</span><br />
</div>
</div>
</div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com2tag:blogger.com,1999:blog-2979599105570448136.post-32874979429345356442014-05-29T17:17:00.000-04:002014-05-29T17:17:07.251-04:00Video Production Budgets 2014<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: xx-small;">Claire Brinkley & SoMedia Networks</span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"> </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"> A new report has revealed that businesses are set to significantly
increase their video spending this year as an increasing amount of
organizations prioritize video marketing.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">The <a href="http://www.flimp.net/2014-online-video-production-survey-trends-report" target="_blank">2014 Online Video Production Survey & Industry Trends Report</a>,
compiled by Flimp Media and the Web Video Marketing Council, surveyed
318 video production and marketing professionals to discover what video
strategies they had in place for 2014.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">From this report, three main themes for 2014 stood out.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><h2>
<span style="font-family: Arial,Helvetica,sans-serif;"><b>Video Production Numbers Will Increase in 2014<br />
</b></span></h2>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">In 2013, 40% of companies were producing
between 2 and 10 videos a month and an additional 28% were producing
between 11 and 50 videos. 10% were producing more than 50 videos a month
– a significant output by anyone’s standards – while 9% said they
created one or no videos a month.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://i2.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/05/how-many-video.png"><img alt="Video production demand per month bar graph" class=" wp-image-3744 aligncenter" height="358" src="http://i2.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/05/how-many-video.png?resize=487%2C358" width="487" /></a></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Interestingly, <strong>70%</strong> of those surveyed said they expected the number of videos produced by their organizations to <strong>increase up to 99% this year</strong>, with a further 15% saying they expected the number to<strong> double</strong>. Only 13% said they thought numbers would remain the same and 2% said they were expecting a decrease.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><h2>
<span style="font-family: Arial,Helvetica,sans-serif;"><b>2014 Video Budgets are Expected to Rise</b></span></h2>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">As the output of video increases, so will
the budgets behind them. Most marketing professionals expect their
budgets will increase (68%), with 8% expecting their budgets to double.</span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://i1.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/05/expected-change.png"><img alt="Video production budget demand for 2014 bar graph " class=" wp-image-3743 aligncenter" height="253" src="http://i1.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/05/expected-change.png?resize=475%2C253" width="475" /></a></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">In contrast, 24% said that they thought budgets would remain the same and 8% were forecasting a decrease.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><h2>
<span style="font-family: Arial,Helvetica,sans-serif;"><b>Companies are Mainly Creating Videos for Their Websites</b></span></h2>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><b> </b>The large majority of video content
produced in 2013 (80.8%) was created specifically to be displayed on a
company’s website. Social media and networking sites were second in the
priority list (69.2%) and lead generation was third (39.3%).</span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="text-align: center;">
<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://i0.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/05/application.png"><img alt="Video production uses for marketers graph" class=" wp-image-3746 aligncenter" height="364" src="http://i0.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/05/application.png?resize=492%2C364" width="492" /></a></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Following closely behind these areas was internal communications,
including creating content for employee training and education (38.1%),
creating videos for management communications (34.9%) and creating
content for online video slide presentations (31.1%).</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><h1>
<span style="font-family: Arial,Helvetica,sans-serif;"><b>Video Marketing is Set to Evolve in 2014</b></span></h1>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">It is clear that video marketing is growing in popularity, both with
companies and consumers, and moving forward we should expect that the
types of videos created by companies will not only grow (as indicated by
figures above) but also evolve.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Many marketers and brands are still testing and adapting their video
strategies to see what works and what doesn’t, and many haven’t properly
utilized video effectively in the sales space.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">As seen above, using video for generating sales leads was only a
priority for 39% of those surveyed, yet more and more businesses seem to
be turning to video to showcase their new products, reach wider
audiences or motivate consumers down the sales path.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Naturally, as this becomes more cemented in marketing plans and
organizational briefs, video marketing will grow, both in budget and in
size, and 2014 looks to be the year this will happen.
</span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-8035382694765873132014-05-13T16:35:00.000-04:002014-05-13T16:35:03.095-04:00Video & Social Media Impact<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">A recent article in Business Insider <i>"The Rise of Social Video: How Social Media Is Creating New Winners in Online Video,"</i> states that social media platforms such as YouTube, Facebook, and Vine are where consumers discover and watch TV content and
video. Additionally, it is predicted that online video audiences will
double in 2016, with the global audience totaling about 1.5 billion. Additionally, Pew Research Center's recent Internet Project report,
<i>"Online Video 2013,"</i> states that "The percent of adults who use
video-sharing sites has grown from 33% in 2006 and </span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: Arial,Helvetica,sans-serif;"> has </span>now reached 72%." and that "71% of adults who post videos online do so on social
networking sites," and "58% of adults who watch online videos do so on
social networking sites."</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Avi Levine, executive director of the Digital Professional Institute-a
division of the digital media arts school Tribeca Flashpoint
Academy, explains that the "explosion" of social networking sites
focusing on video has been a game changer. </span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">Whether you publish your video on Vine, Facebook, or YouTube, social media has
the ability to bring your video message to a wider audience than any other
medium in the most cost effective manner possible.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">In case you doubt how dramatically online video can impact your
business, the "Social Video Report"-produced by <i>Visibility IQ
and Entertainment Media Research</i> details these undeniable facts: "Almost <u>six in
ten internet users go on to purchase an item after seeing it in
an online video!</u>" With those kinds of numbers businesses ignore the powererful impact of social video at their own risk! </span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-28337561094482429792014-04-22T17:21:00.002-04:002014-04-22T17:21:54.558-04:00Preparing For Facebook Timeline Changes<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Here are some great and timely pointers from Social Media Coach Andrea Vahl originally posted on <a href="http://www.andreavahl.com/" target="_blank">her website.</a></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">You have undoubtedly heard the news that the new Facebook Timelines are rolling out to Pages sometime soon. <a href="https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages/" target="_blank">Facebook announced the Timeline rollout</a> on March 10th and some Pages have it already, including <a href="https://www.facebook.com/guy" target="_blank">Guy Kawasaki</a> and <a href="https://www.facebook.com/JohnHaydon.DigitalMarketing" target="_blank">The Nonprofit Facebook Guy</a> (aka John Haydon). There are 4 critical changes that you can prepare for right now.</span></span><br />
<br />
<br />
<h2>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">#1 Adjust Your Cover Photo</span></span></h2>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">This is the biggest change that you want to prepare for right away.
The profile photo is the same size but it is now moved up farther into
the cover photo image and the title of your page and category is now
incorporated in the lower half of your cover photo. <strong>Adjust any text or important images that may be under the profile photo.</strong></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">You can also see the Like button and Share button is also incorporated into the bottom portion of your cover photo. <strong>Remove any writing in the lower 65 pixels of your cover photo. </strong>And you probably want to allow for a border above that space as well.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.andreavahl.com/wp-content/uploads/2014/04/New-Facebook-cover-photo-dimensions-2014.jpg"><img alt="New Facebook cover photo dimensions 2014" class="alignnone size-full wp-image-5772" height="222" src="http://www.andreavahl.com/wp-content/uploads/2014/04/New-Facebook-cover-photo-dimensions-2014.jpg" width="600" /></a></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">You may also want to consider removing your company name if you have
it in the cover photo since it will always appear there with the
overlay. Notice that The Nonprofit Facebook Guy shows just a tagline on
his cover photo.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><h2>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">#2 Adjust Your Category</span></span></h2>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">If you haven’t done so already, make sure the Category of your Page
reflects what you do. The Category is much more prominent in the new
Facebook Timeline. Go to Edit Page, then Update Page Info to check your
Page category.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">This is also a good time to review your Short Description and Long Description and see if those need updates as well.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.andreavahl.com/wp-content/uploads/2014/04/Category-and-Short-Description.png"><img alt="Category and Short Description" class="alignnone size-full wp-image-5773" height="365" src="http://www.andreavahl.com/wp-content/uploads/2014/04/Category-and-Short-Description.png" width="550" /></a></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><h2>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">#3 Choose your 3 Best Apps that you will display</span></span></h2>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The Apps section can now be found in two places. Once under the More
button right below the cover photo and also on the left sidebar.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Your most important App should be first, in this case the Email
Signup and then your next 2 best Apps should be listed next. This is
similar to the current layout where you have 3 available Apps (including
the Photos) that you are showing on the first line of your Apps area. <strong>The App cover photo sizes remain the same at 111 x 74 px.</strong></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.andreavahl.com/wp-content/uploads/2014/04/Facebook-Apps-in-new-Timeline.png"><img alt="Facebook Apps in new Timeline" class="alignnone size-full wp-image-5774" height="548" src="http://www.andreavahl.com/wp-content/uploads/2014/04/Facebook-Apps-in-new-Timeline.png" width="550" /></a></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><h2>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">#4 Adjust any graphics on your Apps</span></span></h2>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">If you have an arrow on any App graphic that points to the Like
button, it is now moved from the right corner to 580 pixels from the
left side. So you may want to adjust that arrow.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">You also notice that the Cover Photo is always showing so that any
App you select is displaying lower than it used to. There may not be
any adjustments needed for this but something to be aware of.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.andreavahl.com/wp-content/uploads/2014/04/App-graphics.png"><img alt="Facebook App graphics" class="alignnone size-full wp-image-5776" height="471" src="http://www.andreavahl.com/wp-content/uploads/2014/04/App-graphics.png" width="550" /></a></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The other major change is the single column Timeline. I think this
will make the Timelines more readable again. What are your thoughts
about the new Timeline layout? Let us know. </span></span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-78834571130432617282014-04-02T15:55:00.000-04:002014-04-02T15:55:24.605-04:0040% Of Consumers Are Unaware That Google Adwords Are Adverts<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">This post writtern by<u> <i>Graham Charlton</i></u> on the<i> <u>Econsultancy</u></i> website came across our radar, we thought we should share!</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Research carried out by Bunnyfoot suggests that many people
are unaware of the difference between paid and organic search listings,
with 40% of web users unaware they were adverts. </strong></span></span>
<br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">While conducting a research project for an insurance sector client, <a href="http://www.bunnyfoot.com/">Bunnyfoot</a> discovered that <strong>81% of users clicked on Google Adwords listings</strong> as opposed to natural search results.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Further investigation of this surprising bias revealed that 41 out of
the 100 individuals tested did not know that Adwords were paid-for
adverts, believing them instead to be the most authoritative links. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Looking at a Google results page for 'car insurance', the paid ads do
stand out thanks to the background shading, while Google does add the
label 'ads related to car insurance' at the top. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">However, this label could be easily missed and, if you don't know they're ads, the shading could mean anything. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><img alt="" src="https://i.imgur.com/3JCNQSo.png" width="615" /> </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">In addition, <a href="https://econsultancy.com/uk/blog/7438-just-how-easy-is-it-to-click-on-a-google-ad-by-mistake">the background shading isn't always easy to see on every monitor</a>, while Google's new hybrid sponsored ad for its own insurance comparison site looks more organic than ad. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">In short, it's easy to see why the users in the Bunnyfoot research were unaware that these ads were ads. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Bunnyfoot's heatmaps illustrate this point. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">This shot shows the results page for 'car insurance'</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><img alt="https://assets.econsultancy.com/images/resized/0002/9613/adwords_heatmap2-blog-full.png" height="804" src="https://assets.econsultancy.com/images/resized/0002/9613/adwords_heatmap2-blog-full.png" width="615" /></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The heatmap suggests that the PPC ads may be more valuable than the top natural positions, for this search at least. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><img alt="" height="804" src="https://assets.econsultancy.com/images/resized/0002/9612/adwords_heatmap1-blog-full.png" width="615" /></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">I asked Bunnyfoot co-founder Rob Stevens about the test and the implications of the results: </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><img alt="" height="223" src="https://assets.econsultancy.com/images/resized/0002/9617/rob_2-blog-half.png" style="float: left;" width="300" />Can you tell me a bit more about the test and participants? </span></span></h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The test was conducted as part of an end-to-end customer experience
research project for an insurance sector client. With a view to
exploring a representative of the general UK population rather than an
online only population, test participants were recruited from an
in-street intercept.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">In theory, your findings would mean that the top two or three paid results would do better than the top organic ones...</span></span></h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">In this particular study, we found that 81% clicked on paid results, 19% on organic search results.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">In theory this may be true for some categories and the heatmap for
‘Car Insurance’ supports this hypothesis. Results of the eye tracking
tests support the notion that internet users do not differentiate
between organic and paid search results.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The heat map demonstrates that <strong>it’s the area of the screen
displaying the top results, regardless of whether they are natural or
paid for, that receives the most activity and attention from users.</strong></span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">In this scenario, specific terms are more likely to convert than
generic ones: Marketers should optimise more specific searches for click
through like “car insurance for porsche over 40” rather than “Cheap car
insurance”. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Stats we published recently suggest that the vast <a href="https://econsultancy.com/uk/blog/10586-ppc-accounts-for-just-6-of-total-search-clicks-infographic">majority of clicks are on organic results</a>. How does this fit with your findings? </span></span></h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">While a direct comparison between the two pieces of research is
problematic due to a number of key differences, the two data sets are
reconcilable and valuable shared learnings can be taken from both. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The quoted GroupM research looks at a wide range of verticals from
“airlines” and “online games” to “government” and “current news,” while
this particular piece of research of ours looked at one very specific
vertical - car insurance. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The MEC sample is across all data while Bunnyfoot looked exclusively
at the sub set of car insurance, a category that is full of Adwords -
and importantly the familiar brands abound within those Adwords - and
this would have a significant bearing on results.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The specific categories undoubtedly have an effect on tests of this
nature. As internet users do not follow one particular behaviour for
every search they carry out, we would expect each search vertical to
produce very different search patterns.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">With that in mind, we would envisage the vertical “government” - one
of the categories looked at in the GroupM research - generating very
different behaviour from the car insurance category.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The type of search and the keywords are important considerations
also. While the Bunnyfoot research looks at ‘head term’ searches, it’s
unclear from the published article what the GroupM research explores.
Reading the article and looking at the infographic, we would expect that
the study probably includes a lot of long-tail searches.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">We find that in many cases involving long tail searches (e.g. an
individual searches “renew car tax”), there won’t even be any Adwords
displayed and so by definition the clicks will land only on natural
results in those cases.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">What are the key takeaways for marketers? </span></span></h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The key takeaway for marketers from this test is that there is a
world of people out there who don’t know adwords are ads and marketers
should be wary of making assumptions that remove them from a true
consumer perspective.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">We were astounded by the numbers when they first came in but there
can be no doubt about it: a significant slice of internet users simply
don’t recognise Adwords listings as sponsored links.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">I posit that there is a digital technorati that live a lot of their
life online, they (we) know that Google ads are Google ads and don’t
often click them. </span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">I don’t know what the % is but we could apply Pareto Rule for lack of
a better tool: 80% of the clicks come from 20% of the people.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Secondly - and with the above in mind - <strong>Google Ads can be a far more effective brand building tool than they are often given credit for</strong>.
If the market really gets hold of this and buys into the idea that PPC
on Adwords is even more effective than was previously thought this could
see the cost of Google Adwords rocketing.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">This makes it imperative for marketers to maximise the conversion of
browsers to buyers and the most cost effective way of doing this is
usability. This could put $50 or more on to the stock value of Google.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Are there easy opportunities for PPC in the kinds of results which have no or fewer PPC listings? </span></span></h3>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Absolutely, but the user experience needs to be right before spending
any money on hits. It’s all very well carrying out a PPC campaign that
delivers people to a particular destination for the duration of the
campaign, but it’s the user experience that converts clicks and achieves
longer term success.</span></span><br />
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><br />
<div class="comments" id="comments">
<div class="comments__form-wrapper" id="comments__form">
<div class="simple-login-form">
<form accept-charset="UTF-8" action="https://econsultancy.com/login" method="post">
</form>
</div>
</div>
</div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-16300318568238515142014-03-28T12:42:00.001-04:002014-03-28T12:42:16.324-04:00Visual Media Is The Social King<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;"> Visual Media (Photos/Videos) are essential to your Social Marketing success. Visual Media is easily shared, has no cultural or language barriers, and connects with viewers on an emotional level. There are over 60 million photos shared daily on Instagram alone!</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">One easy way to include Visual Media in your efforts is to use <a href="https://dev.twitter.com/docs/cards?utm_campaign=0314%20US%20PRWeb%20Connection%2089&utm_medium=email&utm_source=Eloqua" target="_blank">Twitter Cards</a>.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Check it out, it's a lot of fun. Remember it's important to keep your Visual Media relevent to your campaign goals!</span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-620183901985460482014-02-10T18:50:00.001-05:002014-02-10T18:50:40.032-05:00Getting The Most From Video Players<div dir="ltr" style="text-align: left;" trbidi="on">
<i><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Your choice of a video player is an often overlooked aspect of realizing maximum return from your websites videos. Here is a thoughtful article that came through the </span><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.linkedin.com/in/websterproductions/"><span style="font-family: Arial,Helvetica,sans-serif;">linkedIn</span></a> video marketing group. Written by</span><span style="font-family: Arial,Helvetica,sans-serif;"><u> </u><a href="http://videomarketing.somedia.net/author/colin/" rel="author" title="Posts by Colin Osing">Colin Osing</a><a href="http://videomarketing.somedia.net/use-video-players-to-maximize-roi/?goback=%2Egde_2548831_member_5835429383409512450" rel="me" title="Google Plus Profile for +">+</a> appearing on <a href="http://www.somedia.net/">somedia networks .</a></span></span></i><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><i><span style="font-size: small;">We thought we should share this one! Good work Colin!</span></i></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">So you’ve created a professional, high-quality company profile or
explainer video for a client. The spokesperson or owner sounds great,
the lighting is perfect and the length is bang-on, long enough to keep
viewers engaged but not so long so as to bore them into checking out
(right in that 60-90 second sweet-spot).</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Posted to YouTube. Shared to Facebook. Added to your client’s
LinkedIn page. And of course, embedded on your client’s website, blog
and campaign landing page.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;"><em>Now what?</em></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Have you thought about how to leverage that video to drive leads back
to your client? How to use the video to gather valuable feedback? Or
how to use the video to funnel viewers to a specific landing page or
offer? Are you set up to track the video’s performance, by location,
and then report back to your client? Is the video SEO-friendly?</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">As Internet marketers, we need to ask ourselves questions like these
every time we integrate video into an online campaign, and especially
when running a video campaign.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><h2>
<span style="font-family: Arial,Helvetica,sans-serif;">Use Video Players to Drive Traffic</span></h2>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Video players host video content and the good ones enable deep user
engagement. Using the right video player platform (yes, there are many
options – <a href="http://somedia.net/products-and-services/videoplayer">SoMedia VideoPlayer</a>, <a href="http://www.viewbix.com/" target="_blank">ViewBix </a>and <a href="http://wistia.com/" target="_blank">Wistia</a>
to name a few) could mean the difference between the success and
failure of your marketing efforts, or at the very least, not
understanding if you are succeeding or failing.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://i0.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/01/canvas.png"><img alt="how video players work" class="size-full wp-image-2526 aligncenter" height="102" src="http://i0.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/01/canvas.png?resize=546%2C102" width="546" /></a></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Most of them are very easy to use. Sign up, upload your video and
build the player to your specs. If you are using the right video player
platform, it can be a powerful, interactive marketing tool with SEO,
lead-generation, branding and video analytics features. A
professionally shot video combined with an interactive video player will
greatly enhance your ability to deliver results for your clients.
Here’s how:</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">1. <strong>Video players can capture leads and drive traffic</strong></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Different players do this in different ways. Players like ViewBix
offer what they call ‘apps’ – third party overlays that enable things
like polls or contact forms. SoMedia offers integrated marketing
plug-ins on their player that enable businesses to promote offers,
coupons, showcase content, with clicks directed to the web page of
choice and leads funneled to the email of choice. It’s features like
these that really turn your videos into marketing tools.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div style="text-align: center;">
<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://i0.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/01/canvas1.png"><img alt="video player benefits" class=" wp-image-2528 aligncenter" height="335" src="http://i0.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/01/canvas1.png?resize=578%2C335" width="578" /></a></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">2. <strong>Video players can improve SEO</strong></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Video now appears in almost 70% of search results according to
Marketing Week. Internet marketing ‘winners’ are those taking the time
to optimize their videos for the search engines. Great video players
offer simple user-friendly tools that enable the following:</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">• <a href="http://i1.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/01/seo.jpg"><img alt="online video players enhance seo" class=" wp-image-2535 alignleft" height="131" src="http://i1.wp.com/videomarketing.somedia.net/wp-content/uploads/2014/01/seo.jpg?resize=210%2C131" width="210" /></a> Title, description and tagging<br />
• Auto-generation of meta data<br />
• Auto-generation of a video XML sitemap<br />
• Video transcripts<br />
• Custom thumbnails</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">3. <strong> Video players enable performance analytics</strong></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Successful video marketing requires access to accurate data and
analytics. A great video player platform delivers this with detailed
performance and engagement analytics necessary to track ROI. Some of the
basics you should be tracking:</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">• Views and plays by video, geography and playback location<br />
• Completion and drop-off rates<br />
• Drop-off points<br />
• Social traction (number of shares and to which networks)<br />
• Click-through rates<br />
• Minutes watched</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">If you are an Internet marketer investing time and money in producing
and delivering video content for clients, do not let this investment go
to waste. Make sure you take those final few steps to market, measure
and optimize via video players and analytics.
</span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-79584606962699664162014-02-04T16:46:00.001-05:002014-02-04T16:46:56.919-05:00What Exactly Is Marketing About?<div dir="ltr" style="text-align: left;" trbidi="on">
<div data-angle="0" data-canvas-width="108.064" data-font-name="g_font_24_0" style="left: 48px; text-align: left; top: 765.12px; transform-origin: 0% 0% 0px; transform: rotate(0deg) scale(0.979876, 1);">
<h4>
<i><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;">We just read this blogpost from a company named <a href="https://zeketoc.infusionsoft.com/app/linkClick/969/0ed3a4ef03a18cca/3432809/c792bb824a03dd05">digitalaptitude.com</a>. We don't know them personally but they <u>hit the nail on the head </u>with the following statement taken from their recent study "TheNew Rules of digital Marketing" We plan on following them to see what they may bring to the marketing arena, and you might consider doing the same. </span></span></i></h4>
</div>
<div data-angle="0" data-canvas-width="108.064" data-font-name="g_font_24_0" dir="ltr" style="font-size: 16px; left: 48px; top: 765.12px; transform-origin: 0% 0% 0px; transform: rotate(0deg) scale(0.979876, 1);">
<span style="font-family: Arial,Helvetica,sans-serif;">The way most companies market themselves doesn’t make any sense. These companies focus too much on tactics, like SEO or social media. They jumped into SEO when they heard that SEO was “the next big thing”, they jumped into social media because they “have to be on Facebook these days” and they jumped into Pinterest and Instagram when they became popular because they didn’t want to “miss the train.”</span></div>
<div data-angle="0" data-canvas-width="108.064" data-font-name="g_font_24_0" dir="ltr" style="font-size: 16px; left: 48px; top: 765.12px; transform-origin: 0% 0% 0px; transform: rotate(0deg) scale(0.979876, 1);">
<span style="font-family: Arial,Helvetica,sans-serif;"> </span></div>
<div data-angle="0" data-canvas-width="156.52800000000002" data-font-name="g_font_24_0" dir="ltr" style="font-size: 16px; left: 48px; top: 853.92px; transform-origin: 0% 0% 0px; transform: rotate(0deg) scale(0.988598, 1);">
<span style="font-family: Arial,Helvetica,sans-serif;"><b>Marketing is about being strategic</b>. It’s not about doing something because “it’s the new thing”; it’s about<u> being where your customers are</u>. Instead of trying every marketing tactic in the world and hoping that something will work, start with the end goal in mind and design your marketing strategy backwards from there.</span></div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-36519104210916527842014-02-03T14:13:00.000-05:002014-02-03T14:13:35.187-05:00Average 2014 Superbowl Commercial Cost<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://www.broadcastnewsroom.com/ibc/articles/viewarticle.jsp?id=3039792"><span style="font-family: Arial,Helvetica,sans-serif;">2014 Superbowl :30 Ad cost</span></a></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-48668151227628492262014-01-28T11:23:00.000-05:002014-01-28T11:23:52.181-05:00Video Marketing Notes for 2014<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;">From a recent article by Troy Dreier on "onlinevideo.net"</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"> </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Video marketing was a major trend in 2013, with agencies and brands
understanding the need to create original online video and use it to
engage with customers. In 2014, video marketers will need to up their
game, putting more time, effort, and creativity into online video.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">That’s the advice of <a href="http://www.demandmetric.com/">Demand Metric</a>, a marketing advisory firm that recently issued an <a href="http://www.demandmetric.com/content/2014-marketing-outlook-study">outlook study</a> spelling out what challenges will face the industry in the coming year.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><img alt="2014" class="alignright size-full wp-image-10042" height="203" src="http://www.onlinevideo.net/wp-content/uploads/2014.jpg" width="360" /> </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">“The
most significant trend of 2013 was video marketing,” writes Demand
Metric research analyst Kristen Maida. While video marketing didn’t
emerge in 2013, she notes that that was the year creating online video
and getting it shared became urgent for marketers. The key to doing that
was producing relevant, engaging videos targeted at the desired
audience.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">The change for 2014, Maida writes, is to build on that
foundation and grow like crazy. Marketers need to bump up their video
output considerably. Video will be the most used and shared type of
online content within two years, she says. Social networking will remain
the best way to get videos shared, so marketers will need to stay on
top of social media trends to ensure they’re focusing on the ones best
for their brands.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">“In 2013, online video and video marketing went
mainstream,” agrees Phi Schmidt, a senior research analyst for Demand
Metric. The trend goes hand-in-hand with the rise of mobile devices such
as iPhones and iPads.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">In 2014, consumers will look to online
video for brand marketing messages, Schmidt says. They’ll expect
high-quality professional video — accessible on all devices — as part of
their shopping experience. Create low-quality video or offer streams
that constantly buffer and you’ll lose those buyers.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Not only do
videos need to get more professional in 2014, they need to get more
interactive. Make a big impression and engage viewers by adding
interactive elements to your videos this year.</span><br />
<div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-63472917339910460672014-01-20T19:11:00.000-05:002014-01-20T19:11:38.702-05:00Facebook Checklist<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">Here is a quick Facebook checklist for marketers.</span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Courtesy of Social Media Coach Andrea Vahl</span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJqTpKh9aOv4FSgrwB1jRUiD9cgUOCPWdcNnh7sVTq5scRnwH4SSPePyG__mNBHBMKxaUin-iSp0YvBFcj-9WAWMGJv8SByUF6IIUv5KRm8lGRvyI1mzCnMau0XmnU_Yzaj0x4DEiwp-I/s1600/FB_checklist.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJqTpKh9aOv4FSgrwB1jRUiD9cgUOCPWdcNnh7sVTq5scRnwH4SSPePyG__mNBHBMKxaUin-iSp0YvBFcj-9WAWMGJv8SByUF6IIUv5KRm8lGRvyI1mzCnMau0XmnU_Yzaj0x4DEiwp-I/s1600/FB_checklist.png" height="640" width="153" /></a></div>
<br /></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-19161000082318695862013-12-20T13:25:00.002-05:002013-12-20T13:25:51.164-05:00Happy Holidays!<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: center;">
<b><span style="color: red;"><span style="font-family: Arial,Helvetica,sans-serif;"> <span style="background-color: lime;"> Warm Wishes For The Happiest Holiday Season To All!</span></span></span></b></div>
<div style="text-align: center;">
<b><span style="color: red;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: lime;"> Thank You For Your Support!!</span></span></span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.criticallayouts.com/images/rsgallery/original/christmas-tree-lights-2-ag.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="http://www.criticallayouts.com/images/rsgallery/original/christmas-tree-lights-2-ag.gif" border="0" class="decoded" src="http://www.criticallayouts.com/images/rsgallery/original/christmas-tree-lights-2-ag.gif" /></a></div>
<div style="text-align: center;">
</div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-5016225755899827082013-12-17T11:52:00.000-05:002013-12-17T11:52:18.805-05:00<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">Here is a revealing infographic from <span style="font-family: "Trebuchet MS",sans-serif;"><i>ReelGenie</i></span> Marketing Associate Dianna Bai:</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The Video Marketing Revolution” infographic highlights the explosive
popularity of online video and its proven effectiveness for improving
sales. These two factors will drive marketers to invest seriously in the
medium in the near future.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">While video was formerly seen as too expensive for production, the
more pressing question for brands today is whether they can afford <i>not </i>to join the growing movement!</span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Arial,Helvetica,sans-serif; margin-left: 1em; margin-right: 1em;"><img alt="http://reelgenie.com/blog/wp-content/uploads/2013/11/VideoMarketingRevolution800.png" class="shrinkToFit decoded" height="640" src="http://reelgenie.com/blog/wp-content/uploads/2013/11/VideoMarketingRevolution800.png" width="222" /> </span></div>
<br />
<a href="http://reelgenie.com/blog/wp-content/uploads/2013/11/VideoMarketingRevolution800.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-81470949503439459132013-12-13T13:33:00.000-05:002013-12-13T13:33:04.088-05:00Mobile video Spikes 133%!<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Here's an interesting article by Michelle Clancy in <a href="http://rapidtvnews.com/">Rapidtvnews.com</a></span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">
<u><b>Mobile video spikes 133% in 12 months </b></u></span></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">
</span></div>
<div class="article-info" style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span class="createdby">
<span style="font-size: x-small;">Michelle Clancy </span></span><span style="font-size: x-small;">
<span class="published">
| 12-12-2013</span></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;"><span class="published"> </span></span></span>
</div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">
</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Mobile TV viewing has <u>more than doubled in just one year</u>. While
mobile viewing levelled off in the third quarter due to seasonal
factors, the overall share of mobile and tablet video views has
increased by 74% since January, and by 133% from September 2012 to
September 2013.</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">
</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Ooyala data shows that as more premium, long-form content becomes
available online, consumers are increasingly turning to mobile phones
and tablets as first-screen devices. Mobile and tablet video viewers
spent nearly 60% of their total viewing time watching premium, long-form
content running more than ten minutes.</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">
</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Mobile overall accounted for 9.2% of streaming video views, while tablets accounted for 6.4% of all online video plays.</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">
</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Additionally, for digital distribution in general, live video
continues to outstrip video-on-demand (VOD). PC viewers in particular
are drawn in by live linear streaming, breaking news, sports and special
events, watching live video for 30 minutes on average, 11 times longer
than VOD. Audiences on smart TVs, gaming consoles and set-top boxes
watched live video nine times longer than VOD, for an average of 46
minutes per play.</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">
</span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Long-form content is beginning to make inroads, the study showed,
with tablet TV viewers spending 25% of their viewing time watching
videos more than 60 minutes long. Connected TV viewers spent nearly a
third of their time watching videos longer than an hour.</span></div>
<div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;">
<br /></div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-87726068404134917552013-09-30T12:57:00.001-04:002013-09-30T12:57:22.291-04:00Google's New Search Algorithm<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">Google has unleashed a brand new search algorithm, it's called <b>Hummingbird </b>and it helps the search engine be more capable of interpreting queries. The idea behind Hummingbird is to understand <u>the intent behind a search
rather than just interpreting keywords</u> contained in the search. This is huge and will change much of what we do now to optimize for search.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">In other words, previously a search for "how to change an automobile tire" would focus on keywords such as: automobile and tire. Consequently the results would yield a plethora of ads and information based on those words rather than what you were actually searching for. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">This has changed! The new algorithm places emphasis on the fact that you are looking for <u>how to</u> information (in this case on<u> changing a tire</u>).</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><strong>Now, user intent is more important than keyword phrases.</strong></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">What this means to your video marketing efforts is that it is more important than ever to think about what question are you answering or what problem you are solving with your content. If you are not doing either of these things then what exactly does your content offer the viewer? </span><br />
<div style="background-color: white; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;">
<span style="font-family: Arial,Helvetica,sans-serif;"></span><br /></div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-82689824769308920292013-08-22T12:44:00.000-04:002013-08-22T12:44:00.318-04:00Why Video Is A Must For Marketers<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">Amazingly, we still get asked why video is a must for marketing!</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Here is an excerpt from a recent post on the <i>Business 2 Community</i> website that helps answer the question:</span><br />
<br />
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
<span style="font-family: Arial,Helvetica,sans-serif;">Today,
video marketing’s status as the fastest growing online marketing media
format is unrivaled. It’s impossible for anyone with an internet
connection to avoid video marketing. Friends share links to viral videos
via social networking sites. Brands use video to sell their products
and services, before producing further how-to videos to help buyers use
their purchases. Videos start playing when you visit websites, whether
you’ve requested them or not.
Businesses are flocking to video marketing, impressed by its wickedly
effective conversion rates and incredible shareability, and video
advertising is growing at a phenomenal rate. Yet, it was only April 2005
that YouTube published its first video (and less than a second since it
published its last one).
So why is video marketing so effective? And how has it <br />Read more at <a href="http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99" style="color: #003399;">http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99</a></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;">Today video's status as the fastest growing marketing format is unrivaled.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Businesses are flocking to online video due to it's effective conversion rate, sharability and cost effectiveness.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Video demands attention. You can't skim read a video you either watch it or you don't. It would take 1.8 million words to convey the combined meaning expressed in a one minute video! Online video works differently than TV ads. For an online video campaign to be succesful it must have impact and <u>engage</u> viewers. It should have something that they want to share with friends</span>.<span style="font-family: Arial,Helvetica,sans-serif;"> </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Smart Brands use online video to tell a story and elicit an emotional response</span> <span style="font-family: Arial,Helvetica,sans-serif;">from the viewer.</span> <span style="font-family: Arial,Helvetica,sans-serif;">This starts a conversation with potential customers</span>. <span style="font-family: Arial,Helvetica,sans-serif;">This is where the impact factor comes in to play. The more impact and conversational engagement you can create the more the impact of the investment grows and is shared further spreading the message.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The <i>B2Community</i> article uses statistics from kickstarter campaigns to make it's point: "Kickstarter projects with great video are 85% more likely to achieve their funding targets"! </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;">The days of thinking video would be a nice to have marketing tool someday are long over. Video is the must have in any marketing effort!</span><br />
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
The
Value of Video
Video is based on artistic and creative forms of art that have been
around for thousands of years. We’re no strangers to these individual
concepts online. Visual art is represented with images and web design,
aural art is captured by music and voice, and the conceptual story is
told through text. However, when you combine these different elements,
you create a little piece of magic. Because one minute of video can
represent the combined meaning that it would take 1.8 million words to
express. Yet it takes only a fraction of the effort to produce than
those 1.8 million words would.<br />Read more at <a href="http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99" style="color: #003399;">http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99</a></div>
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
Businesses
are flocking to video marketing, impressed by its wickedly effective
conversion rates and incredible shareability, and video advertising is
growing at a phenomenal rate. Yet, it was only April 2005 that YouTube
published its first video (and less than a second since it published its
last one).
So why is video marketing so effective? And how has it become the
ultimate game-changer for online marketing?<br />Read more at <a href="http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99" style="color: #003399;">http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99</a></div>
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
Today,
video marketing’s status as the fastest growing online marketing media
format is unrivaled. It’s impossible for anyone with an internet
connection to avoid video marketing. Friends share links to viral videos
via social networking sites. Brands use video to sell their products
and services, before producing further how-to videos to help buyers use
their purchases. Videos start playing when you visit websites, whether
you’ve requested them or not.
Businesses are flocking to video marketing, impressed by its wickedly
effective conversion rates and incredible shareability, and video
advertising is growing at a phenomenal rate. Yet, it was only April 2005
that YouTube published its first video (and less than a second since it
published its last one).
So why is video marketing so effective? And how has it <br />Read more at <a href="http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99" style="color: #003399;">http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99</a></div>
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
Today,
video marketing’s status as the fastest growing online marketing media
format is unrivaled. It’s impossible for anyone with an internet
connection to avoid video marketing. Friends share links to viral videos
via social networking sites. Brands use video to sell their products
and services, before producing further how-to videos to help buyers use
their purchases. Videos start playing when you visit websites, whether
you’ve requested them or not.
Businesses are flocking to video marketing, impressed by its wickedly
effective conversion rates and incredible shareability, and video
advertising is growing at a phenomenal rate. Yet, it was only April 2005
that YouTube published its first video (and less than a second since it
published its last one).
So why is video marketing so effective? And how has it become the
ultimate game-changer for online marketing?<br />Read more at <a href="http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99" style="color: #003399;">http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99</a></div>
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
Today,
video marketing’s status as the fastest growing online marketing media
format is unrivaled. It’s impossible for anyone with an internet
connection to avoid video marketing. Friends share links to viral videos
via social networking sites. Brands use video to sell their products
and services, before producing further how-to videos to help buyers use
their purchases. Videos start playing when you visit websites, whether
you’ve requested them or not.
Businesses are flocking to video marketing, impressed by its wickedly
effective conversion rates and incredible shareability, and video
advertising is growing at a phenomenal rate. Yet, it was only April 2005
that YouTube published its first video (and less than a second since it
published its last one).
So why is video marketing so effective? And how has it become the
ultimate game-changer for online marketing?<br />Read more at <a href="http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99" style="color: #003399;">http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99</a></div>
<div id="r1PostCPBlock" style="background-color: white; border: medium none; color: black; left: -99999px; overflow: hidden; position: absolute; text-align: left; text-decoration: none;">
Today,
video marketing’s status as the fastest growing online marketing media
format is unrivaled. It’s impossible for anyone with an internet
connection to avoid video marketing. Friends share links to viral videos
via social networking sites. Brands use video to sell their products
and services, before producing further how-to videos to help buyers use
their purchases. Videos start playing when you visit websites, whether
you’ve requested them or not.
Businesses are flocking to video marketing, impressed by its wickedly
effective conversion rates and incredible shareability, and video
advertising is growing at a phenomenal rate. Yet, it was only April 2005
that YouTube published its first video (and less than a second since it
published its last one).
So why is video marketing so effective? And how has it become the
ultimate game-changer for online marketing?<br />Read more at <a href="http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99" style="color: #003399;">http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99</a></div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-43111786776048194502013-07-01T14:29:00.001-04:002013-07-01T14:29:12.768-04:00Will Your Business Benefit From Online Video?<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="font-size: small;"><u><span style="font-family: Arial,Helvetica,sans-serif;">Look at it this way:</span></u></span></div>
<div style="text-align: left;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text="">YouTube is the second
largest search engine in the world and it is all about video. Twitter is up
there with<i> Vine</i> video. And now Facebook
has turned on video in <i>Instagram</i> (you need the latest updated
app to use it).</span></span></span></div>
<div style="text-align: left;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text="">Do you think they're trying to tell you something?
<br />
<br />
Great news for marketers, YES. <u>If used properly</u>.</span></span></span></div>
<div style="text-align: left;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text="">If not... well, look out for what your competition will do to you! </span></span></span></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text=""><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text=""><span class="comment-body" data-li-comment-text=""><span class="comment-body" data-li-comment-text="">If you don't know by now that conversion rates and
sales are indisputably higher when video supports a product, (this is true in both
B2B or B2C) then you have managed to stay blissfully far from what you could achieve in business!</span></span></span></span></span></span></span></div>
<div style="text-align: left;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text=""><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text=""><span class="comment-body" data-li-comment-text=""><span class="comment-body" data-li-comment-text="">The real question to ask yourself is why would you hesitate to fully engage?</span> </span></span></span> </span></span></span></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<span style="font-size: small;"><u><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text="">Bear in mind:</span></span></u></span></div>
<div style="text-align: left;">
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="comment-body" data-li-comment-text=""><span class="comment-body" data-li-comment-text="">Facebook Users Watch 500 years of YouTube video every day!
<br />
700 YouTube videos are shared on Twitter each minute.
<br />
Instagram had 5 million videos uploaded in the first 24 hours.
<br />
We'd call these some pretty compelling stats.</span></span></span></span></div>
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span class="comment-body" data-li-comment-text=""><span class="comment-body" data-li-comment-text=""><span class="comment-body" data-li-comment-text=""><br /></span></span> </span></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span class="comment-body" data-li-comment-text=""> </span></span></span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-19669364693297376872013-06-13T19:26:00.000-04:002013-06-13T19:26:28.941-04:00Mobile Screens Matter!<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">If you are still on the fence about whether to include mobile in your marketing mix take a look at this image from the <b>MIT</b> techreview page on Twitter<i><a href="https://twitter.com/techreview">/ (twitter.com/techreview)</a></i></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;">More people have access to mobile screens than toilets!</span><br />
<br />
<br />
<img alt="" class="large media-slideshow-image" height="238" src="https://pbs.twimg.com/media/BMbCibCCQAAeQcB.jpg:large" width="320" /><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">Enough said! </span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-73919622328814448582013-06-11T11:17:00.003-04:002013-06-11T11:17:47.273-04:00Getting More You Tube Views<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">Ok, so with 24 hrs. of video being uploaded to YouTube every 60 seconds it would seem impossible for your video content to be found or stand out.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Don't fret, you know you have to be on YouTube and there are things that you can do to help be found.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Here are a few good ways to get started:</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;"> First: <u>Use links</u> in your video description. Keep it short and to the point since YouTube will cut your text off after about two sentences so put your link at the beginning of your video every time you upload. Embed your video's on your website so Youtube can be used to help refer traffic there.</span><br />
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;">Go to: <span style="font-size: x-small;"><i>My Videos/Edit Video/Description </i></span></span>
</div>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span>
<span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Also, YouTube now has <u>Social Media sharing</u> badges on its video pages! Viewers can connect their SM accounts to YouTube and share videos. No need to do anything special here just be aware of this feature.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Use <u>YouTube Bulletins</u> to post links to your video on subscribers pages!</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Go to: <span style="font-size: x-small;"><i>My Channel/Bulletins </i></span></span><b><br /></b></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">USE <u>AutoPlay</u> Set this for one of your videos and every visit to your channel will rank as a view!</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">Go to: <span style="font-size: x-small;"><i>My Channel/Video Playlist </i></span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><i>Enjoy! and GET STARTED </i></span><b><br /></b></span><br />
<div>
<span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;">
</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"></span><br /><span style="font-family: Arial,Helvetica,sans-serif;">
</span><div align="left">
<span style="font-family: Arial,Helvetica,sans-serif;">
<b>
</b><i></i></span>
</div>
</div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-15706396226811820052013-05-17T13:05:00.000-04:002013-05-17T13:05:36.796-04:00How Marketers And Advertisers Are Using Video & Social<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">An informative infographic from<span style="font-size: x-small;"> </span>our marketing group:</span></span></div>
<div style="text-align: left;">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Click on image to see full screen: </span></span></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<br /></div>
<div class="gc_social_small dy_unit" id="graphic_social_sidebar_small" style="display: block;">
<span class="st_fblike_hcount"><span style="color: black; cursor: pointer; display: inline-block; font-size: 11px; line-height: 16px; margin: 3px 3px 0; overflow: visible; padding: 0px; position: relative; text-decoration: none; vertical-align: bottom;"><div class="fb-like fb_edge_widget_with_comment fb_iframe_widget" data-action="" data-href="http://visual.ly/videos-social-network?utm_source=visually_embed" data-layout="button_count" data-send="false" data-show-faces="false">
<span style="height: 20px; width: 71px;"></span></div>
</span></span><span class="st_email social_button_horiz"><span class="stButton" style="color: black; cursor: pointer; display: inline-block; text-decoration: none;"><span class="stButton_gradient"><span class="chicklets email social"></span></span></span></span>
<span class="gc_sidebar_embed_button cboxElement"></span>
</div>
<div class="ig-graphic-wrapper dy_unit dyother dyMonitor" data-adid="graphic_image||281|||" id="graphic_image">
<a href="http://thumbnails.visually.netdna-cdn.com/videos-on-social-network--infographics_5168257066931.jpg" id="ig-graphic-container" title="VIDEOS ON SOCIAL NETWORK">
<img alt="VIDEOS ON SOCIAL NETWORK Infographic" border="0" src="http://thumbnails.visually.netdna-cdn.com/videos-on-social-network--infographics_5168257066931_w594.jpg" width="594" />
</a>
</div>
</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-12700835233326807492013-05-16T12:08:00.000-04:002013-05-16T12:08:58.364-04:00Google's New SEO Changes<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial,Helvetica,sans-serif;">Every business knows how important Search Engine Ranking and optimization is. Here is a video outlining Google's new SEO changes coming this summer.</span><br />
<br />
<a href="http://www.youtube.com/watch?feature=player_embedded&v=xQmQeKU25zg">http://www.youtube.com/watch?feature=player_embedded&v=xQmQeKU25zg</a><br />
<br />
<br /></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-5177142191833235802013-05-02T11:57:00.000-04:002013-05-02T11:57:13.945-04:00Global Web Ad Spending On The Rise<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Here is some illuminating information from <b>Nielson </b>regarding increase in Internet ad spending and some insight into how media budgets are breaking down. Note that <u>television still commands the majority of Ad Dollars!</u> </span></span><br />
<span style="font-size: x-small;"><span style="font-family: Arial,Helvetica,sans-serif;">(Click on the image graphics for the full view).</span></span><br />
<br />
<br />
<div class="report-category">
<br /></div>
<div class="clear">
</div>
<span style="font-family: Arial,Helvetica,sans-serif;">Advertising
is on the rise around the globe and across nearly all media types,
according to Nielsen’s Global AdView Pulse report. Gains in areas such
as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent
decline in magazine spending in the first half of 2012, leading overall
advertising investment to be up 2.7 percent.</span><br />
<div style="text-align: center;">
<a href="http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2012/10/Nielsen-Global-AdView-Pulse-media-Q2-2012.png"><img class="wp-image-33818 aligncenter" height="352" src="http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2012/10/Nielsen-Global-AdView-Pulse-media-Q2-2012.png" title="Nielsen-Global-AdView-Pulse-media-Q2-2012" width="475" /></a></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Internet </b>advertising made a powerful surge in the emerging
markets of the Middle East & Africa (+30.3 percent) and Latin
America (+20.6 %). Interestingly, despite being down in overall ad
spend, Europe saw the third highest increase in Internet ad spend of any
region (+11.2%).</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><u><b>While television continues to hold the majority of advertising
dollars</b></u> globally (61%), the medium saw the biggest increases in Middle
East & Africa (+30.1 percent), Latin America (+6.2%) and North
America (+4.0%). TV investments declined 2.2 percent in Europe and grew
nominally in Asia Pacific (+1.4%).</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Magazine </b>spending fell significantly in both Europe and North
America, but magazines and newspapers both saw growth in other markets
including Latin America, Asian Pacific, and the Middle East &
Africa.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Cinema </b>experienced a noteworthy 40.2 percent gain in the Asia
Pacific market and a marginal gain in Europe of .4 percent. This led to
an increase of 5.9 percent globally despite decreases in Latin America
(-21.1%) and the Middle East & Africa (-19.1%).</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Outdoor</b> media ad spend grew during the first half of 2012,
with the biggest gains in the Middle East & Africa (+38.8%)and the
Asia Pacific (+16.7%).</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">
</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Radio, </b>which saw a global increase of 6.6 percent, was also up in all regions measured.</span></span><br />
<a href="http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2012/10/Nielsen-Global-AdView-Pulse-regions-media-Q2-20121.png"><img class="aligncenter size-full wp-image-33820" height="297" src="http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2012/10/Nielsen-Global-AdView-Pulse-regions-media-Q2-20121.png" title="Nielsen-Global-AdView-Pulse-regions-media-Q2-2012" width="570" /></a><br />
<h3>
<span style="font-family: Arial,Helvetica,sans-serif;"><b>Methodology</b></span></h3>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Nielsen Global AdView Pulse measures ad spending for TV, newspapers,
magazines, radio, outdoor, cinema and Internet display advertising. Some
markets may exclude select media due to data availability.</span></div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0tag:blogger.com,1999:blog-2979599105570448136.post-71653416169077249172013-03-28T12:43:00.000-04:002013-03-28T12:43:23.007-04:00Brand Websites-Most Important Digital Marketing Tool<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: left;">
<span style="font-size: x-small;">Not so surprising information posted by David Moth on <a href="http://econsultancy.com/us/blog/"><i>econsultancy</i></a> reports</span>:</div>
<ul>
<li>Brand websites, social media and online advertising are regarded as
the three most effective components of digital marketing by executives
in the US, according to <a href="http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp">a survey by Gartner</a>.</li>
<li>When asked what activities contribute to marketing success some 45%
cited the brand website as one of their top three responses, while 43%
pointed to marketing on social networks and the same proportion opted
for online advertising.</li>
<li>Overall, digital <u>marketing budgets were found to average 2.5% of revenue</u>, with a prediction they will increase by 9% in 2013.</li>
</ul>
We note the 2.5% marketing budget as a good (conservative) guide when determining your digital marketing budget. Don't forget to include production costs which will vary by your content needs.</div>
<div class="blogger-post-footer">Visual Communication Solutions</div>JWhttp://www.blogger.com/profile/12786776626445919782noreply@blogger.com0