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Thursday, February 23, 2012

Quotes Of Note

"An object of primary importance is the general diffusion of knowledge."
George Washington- Farewell Address September 19, 1796

"Upon the subject of education..I can only say that I view it as the most important subject that we as a people can be engaged in."
Abe Lincoln- 1st. political speech March 9, 1832

Thursday, February 9, 2012


Thank you all for the many e-mail requests regarding our evaluation of commercials on Superbowl.
This has proven to be  a somewhat different year (no surprise) as compared to past years. 
Let us evaluate all of the information and changes and we will post conclusions as soon as possible.
First blushes are that the major advertisers are finally getting the message that successful messaging  is about building trust with your core audience and consumer. This was proven by the focus on multi platform approach taken by the major players. 
The message by the majors was much more about "communicate with us" let us know what you are thinking... than ever before. This is good news for new and struggling brands on a budget since it proves the effectiveness of cost effective media as an entry level and beyond approach towards building customer base. !

We will be posting soon regarding the state of broadcast advertising which if you have followed this blog, you know that there is enormous opportunity today!

Thanks again for all your e-mails, we'll do our best to get back to all of you.