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Tuesday, July 8, 2014

Generating Leads With Social Media

Here is some good advice on using Social Media properly. Originally from wedding resource "Waverly Brides" but relevent information for any business looking to expand reach through social media!
Neil Patel, shared with us an infographic highlighting the importance of social media and how you can use it to connect with brides.
It is important to remember that most social media platforms go beyond the reach of your friends.  They make it possible for you to connect with brides based on location, demographics and other metrics that in the end, help you better understand where you marketing dollars are going.
How are you using social media to build your business? 
Send us an email and we may feature your business in a highlight segment.
Below is what Neil sent us.
You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads?
One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate.
How do you generate leads from the social web? In order to show you the steps you need to take, I’ve decided to create an infographic that will break down the whole process.
Click Infographic to see larger:

Conclusion

Only 6% of small businesses are using social media to generate sales, which means you can still get on the social media bandwagon before it gets competitive.
When you follow the 8 steps in the infographic, make sure you don’t leave out the research part. Too many companies try to generate leads from social sites without knowing what they are getting into. The last thing you want to do is waste your time driving visitors that won’t convert into leads and, eventually, sales.