Visual Communication Solutions

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Wednesday, February 10, 2010

What Superbowl XLIV Proves

Well, the post-game cascade of surveys, polls and analysis has been pouring in. One of the consistent messages (even alluded to in The New York Times Advertising Section )comes as no surprise.
Nielson reported an average of 106.5 million viewers! That makes Superbowl XLIV the largest viewing audience ever for a television show!
So, what's the not so big surprise?
Of the commercials that ranked as most notable with the highest recall and BUZZ, many were suggested by consumers and or produced without the aid of agency professionals! That, of course, is not to say the spots were produced by teenagers with a consumer videocamera.
Now, bear in mind, we are not suggesting that you run out and immediately fire your Advertsing Agency.
What we are saying is that if your business is to thrive, you have to start somewhere and the Superbowl proved that content created by carefully engaging your customers really can work if you are willing to go about it smartly. And, that you don't have to break the budget to start the ball rolling.
By now you should be getting the message We've been trying to pound into your head. Regardless of the size or budget of your business, it's never been easier to build your brand.
We urge you to get started now! Start Blogging, Start Tweeting, (See our post about branding your Tweets for free!), use social sites to cross promote and link to your videos...etc. And definitely Start utilizing Video, it's crucially important in today's marketplace to show as well as tell. Shoot in Hi Definition quality formats and use quality codecs to amortize and future proof your content.
It's Easier than ever before, take advantage of it, your competition is. Get Going!

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