This one was brought to our attention by Jeff Grimshaw, creator and anchor at thetvnews.tv website and one of our Linked-In group contacts.
Click on the link to see Jeff talk about the Nationwide Insurance viral campaign. Watch the fourth segment in the "Sales, Marketing and Trends" report section. This is a good example of a well thought out viral campaign:
Here's the link:http://www.youtube.com/watch?v=LuaIJe8jID8
Remember, You lose out on 100% of the opportunities you never go for!