An interesting article from the New York Times regarding Super Bowl Advertising.
Another interesting statistic that you might find surprising is that 51% of Super Bowl viewers are watching for the commercials more than the actual football!
Advertising - Synergy Is the Game for Super Bowl Advertisers - NYTimes.com
You start to see the trend We've been talking about...Don't You?
***Look for our post game post as a follow up to this.