Of Interest to Super Bowl Advertisers

According to TNS Media Intelligence, :30 second commercials on next months Super Bowl on CBS are going for between $2.5 million and $2.8 million...That's down from last years Super Bowl on NBC where a  :30 spot went for $3 million on average!
Hey, save some opportunistic dollars out of your advertising budget (always a good idea) and if someone pulls out at the last minute, you might be able to pick up a :30 slot for a mere $1.8 -$2 million!
Hmmm! Kinda makes you wander what that kind of money might do to help relieve the situation in Haiti!
Imagine a campaign built around a company bold enough to pass on the superbowl to actually make a difference in the global condition! Put a price tag on that.....
Well, we would call that PRICELESS!!!
Just food for thought.