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Wednesday, March 20, 2013

What Exactly Is Content Marketing?

It seems to go by many names depending who you ask: "branded media, branded content,...etc.
The truth is that Content Marketing really says it best.
So, Content Marketing Institute probably defines it in the most straightforward way:

Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action.

Basically content marketing is the art of communicating with your customers and prospects without directly selling. In other words it is non interruption oriented. Instead of pitching your product or service you are providing information that will make your buyer more intelligent. The result of this, as we now know, is the belief that if we consistently deliver valuable information to buyers they in turn will reward us with their business and loyalty.
And they do! Content Marketing is being used by most of the major businesses in the world, including P&G, Cisco Systems and even John Deere.
The wonderful thing about it is that it also empowers small and one-persons businesses with equal impact.
The reason is because IT WORKS!

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