Brand Websites-Most Important Digital Marketing Tool

Not so surprising information posted by David Moth on econsultancy reports:

• Brand websites, social media and online advertising are regarded as the three most effective components of digital marketing by executives in the US, according to a survey by Gartner.
• When asked what activities contribute to marketing success some 45% cited the brand website as one of their top three responses, while 43% pointed to marketing on social networks and the same proportion opted for online advertising.
• Overall, digital marketing budgets were found to average 2.5% of revenue, with a prediction they will increase by 9% in 2013.

We note the 2.5% marketing budget as a good (conservative) guide when determining your digital marketing budget. Don't forget to include production costs which will vary by your content needs.