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Thursday, March 28, 2013

Brand Websites-Most Important Digital Marketing Tool

Not so surprising information posted by David Moth on econsultancy reports:
  • Brand websites, social media and online advertising are regarded as the three most effective components of digital marketing by executives in the US, according to a survey by Gartner.
  • When asked what activities contribute to marketing success some 45% cited the brand website as one of their top three responses, while 43% pointed to marketing on social networks and the same proportion opted for online advertising.
  • Overall, digital marketing budgets were found to average 2.5% of revenue, with a prediction they will increase by 9% in 2013.
We note the 2.5% marketing budget as a good (conservative) guide when determining your digital marketing budget. Don't forget to include production costs which will vary by your content needs.

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