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Tuesday, January 15, 2013

Back From The Holidays

Well as it happens every year, we are playing catch up after the holidays.
We have some good posts coming up including an insight into "Programatic Buying".  It's  must read information for every advertiser/marketer.

In the mean time this study commissioned by Pitney Bowes Software and published by emarketer came across our radar.
It's supposed to show how Internet Users & Marketers are using Social Media Sites but there is a glaring flaw in the data interpretation as you'll see in a minute. Here's a graph of the "findings"

Now, What's Wrong with this? As the folks at ReelSEO point out: Although 93% of consumers are using Facebook, do these "marketing decision-makers"  know that 500 years of YouTube video are watched every day on Facebook? Do they know that 53% of consumers are using YouTube and 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week? And do they know that 31% of consumers are using Twitter, and over 700 YouTube videos are shared on Twitter each minute?

Lesson here is that as marketers we have to learn how to interpret the data collected by bean counters into meaningful and real world usable information!

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