From David Moth/Econsultancy
Cyber Monday conversion rates were higher on tablet than desktop
- Stats from Monetate show that conversion rates on the iPad on Cyber Monday were over 6%, more than 2% higher than any other day during the Thanksgiving to Cyber Monday period.
- Furthermore, tablet conversion rates (5.84%) actually exceeded conversion rates on desktop (5.51%).
- In 2011, the numbers were 5.48% on tablet and 5.98% on desktop.