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Tuesday, June 26, 2012

Nielson's Latest Online Video Numbers

Source: Nielson

During May 2012, there were 163.5 million unique U.S. video viewers who streamed over 26 billion videos and spent about 5.8 hours on average watching online video.  YouTube was the top online video destination, with more than 4 out of 5 viewers streaming videos from their site.

Overall Online Video Usage (U.S.)

May 2012
Unique Viewers 163,478,000
Total Streams 26,167,111,000
Streams per Viewer 160.1
Source: Nielsen
Top Online Video Destinations by Unique Viewers
Video Brand Unique Viewers
YouTube 136,075,000
Yahoo! 45,336,000
VEVO 42,025,000
AOL Media Network 25,568,000
MSN/WindowsLive/Bing 24,345,000
Facebook 23,159,000
The CollegeHumor Network 22,892,000
Hulu 15,480,000
Perform Group 11,987,000
ESPN Digital Network 11,394,000
Read as: During May 2012, 136 million unique U.S. viewers watched YouTube video content.Source: Nielsen
Top Online Video Destinations by Total Streams
Video Brand Total Streams
YouTube 16,535,027,000
Hulu 968,007,000
VEVO 727,354,000
Yahoo! 434,329.000
AOL Media Network 330,693,000
Netflix 300,824,000
Dailymotion 229,428,000
ESPN Digital Network 219,172,000
MSN/WindowsLive/Bing 205,403,000
Facebook 120,535,000
Read as: During May 2012, over 16 billion videos were streamed on YouTube Source: Nielsen

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