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Saturday, January 22, 2011

A Look at Twitter Marketing

  • 42% of Twitter users wish to learn about products and services
  • 41% already provide opinions about them
  • 28% want discounts and offers and 21% claim to purchase products
  • 19% are using Twitter for customer support

If you want to generate some new top-line revenue for your business, you would likely focus on new customer attraction and Twitter is a great place to start. And to do so you should consider putting together a promotional program with discounts to attract those deal hunters.
However; if your goal is to build long term relationship with your customers who will want to keep buying from you, tread carefully before you start tweeting discounts to one-time customers who will never pay full-price.
Knowing your customer on Twitter can greatly increase the effectiveness of your Internet marketing campaign especially when combined with direct response marketing tactics.
Once you know who you’re talking to you just have to find them using a combination of Google and Twitter search.

What to Tweet

Ahhh…the $54,000 question of what do people tweet? What should you tweet? Well, it really depends on why you’re using Twitter and for for what purpose.

Here's some research data on what gets RE Tweeted most often:
what to tweet Social Media Science: The Five Ws of Twitter Marketing

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