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Wednesday, March 24, 2010

How Turbo Tax is using Social Media

In her BlogWell San Diego case study presentation, “TurboTax and Social Media,” TurboTax’s Social Media Marketing Manager, Christine Morrison, covered how they’re applying the fundamentals of word of mouth marketing to social media.
Christine shared how social media is helping them build a persuasion engine, how they’re making user reviews more relevant, and how they’re using Twitter for customer support.

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