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Wednesday, March 16, 2011

Managing the "Larger Picture" for Enterprise Video Deployment

In case you were re-thinking "Flash" for your video delivery....Well, wouldn't do that if I were you!
Although this post is probably more relevant to our larger corporate clients it is also of interest to our smaller and medium sized clients.  

The use of online video in the enterprise environment has reached an inflection point. It’s no longer an optional or “nice to have” feature of corporate life. It’s a key ingredient of communication, training, collaboration, and management. This development is not necessarily viewed as good news by everyone involved in the delivery of video in the enterprise, however. While media professionals may be pleased that video is becoming increasingly prevalent, two other stakeholder groups are potentially stressed by the increase in video consumption. Video is often perceived as a costly hassle by the Information Technology (IT) department, which is tasked with delivering video through constrained infrastructure, and line-of-business (LOB) managers who must pay for the infrastructure upgrades necessitated by video. 
While previously, there was a clear correlation between increases in video consumption and infrastructure investment, this need not be the case any longer. 

From Kevin Towes/ Adobe Senior Product Manager & Greg Pulier/President of Media Platform Inc.
Multicast Fusion: A New Solution Approach
Multicast fusion is a new approach to enterprise video based on the Adobe® Flash® Media Enterprise Server. It solves the cost and complexity challenges of supporting both live and on-demand video to the enterprise audience. By introducing a new form of multicast, which combines a secure peer-assisted model of video distribution and IP multicast, a video stream can reach virtually everyone on the network using existing bandwidth and infrastructure. Multicast fusion finally unlocks the full potential for video within the enterprise by combining IP and peer-assist multicast to deliver enterprise-grade streaming media using the most efficient algorithms in a dynamic self-optimizing topology. It radically reduces the correlation between video growth and infrastructure upgrades. As a result, it has the potential to change the terms of the discussion between media professionals, LOB managers, and IT managers.
Multicast fusion enables corporations to keep up with growing video demand while cutting expenses across several cost centers.
Based on the new edition of Flash® Media Server and the Flash® Player 10.1, multicast fusion enables corporations to keep up with growing video demand while cutting expenses across several cost centers. IT managers will appreciate it for the ability to deliver the greatest level of video service while minimizing the need for additional media servers, upgrading networking gear, managing networking configuration, adding edge caching devices, eCDNs, and WAN acceleration hardware. And by having less hardware to install throughout the network, Flash® Media Server promises a shorter deployment cycle than existing video streaming technologies and lower ongoing IT maintenance and support costs.
Multicast fusion is of primary benefit to live video streaming in the enterprise. However, the technology also benefits video on-demand in several ways. The same network efficiencies that multicast fusion confers on live video also work for video on-demand. There is also the added economy and simplicity of having just one server handle all live and VOD traffic.
Multicast fusion provides a further benefit in that Adobe® Flash® technology is compatible with all operating systems, so corporations can now stream video to Macs, PCs, and Linux machines with relative ease. It’s compatible across all popular browsers, making the video experience seamless for users of Internet Explorer®, FireFox®, Chrome®, Safari®, and Opera®. Media producers will no longer have to produce video in multiple streaming formats when a corporate video event is intended for both internal and external audiences, which is potentially a huge money and time saver.

So, the point: 
I wouldn't be counting FLASH out of the game

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