10 Top Reasons To Put Video On Your Site

Ten Compelling Reasons Video Is So Important

We believe video makes a website more human, more accessible and more appealing. But then, as we make videos for a living, you'd probably expect us to say that. So we put together my top ten statistics from research findings, I think you’ll agree that the case for well crafted web video is overwhelming!

1. "Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." ⁽¹⁾
2. 21% of web video viewers make a purchase online. ⁽¹⁾
3. 26% of  web video viewers visit a web store. ⁽²⁾  
4. 21% of web video viewers request more information. ⁽¹⁾
5. Video landing pages generate four to seven times higher engagement and response rates than static image and text landing pages. ⁽³⁾ 
6. Well optimised video is fifty-three times more likely than text to appear on the front page of Google. ⁽⁴⁾ 
7. 68% of the top 50 Internet sites use web video. ⁽⁵⁾ 
8. 71% of Internet users watch video. ⁽¹⁾ 
9. 65% of all videos are viewed between 9am and 5pm, Monday to Friday. ⁽¹⁾ 
10. 33% of middle managers view relative videos every day. ⁽¹⁾ 

SOURCES:

(1) Chris Crafton, CMO, eCorpTV.com, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.

(2) BIA/Kelsey User View study data, February 2010, reported by Turnhere.com.

(3) SearchEngineWatch, February 2010.

(4) Forrester Research, January 2010 .

(5 ) Internet Retailer, July 2010.