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Friday, October 8, 2010

10 Top Reasons To Put Video On Your Site

Ten Compelling Reasons Video Is So Important

We believe video makes a website more human, more accessible and more appealing. But then, as we make videos for a living, you'd probably expect us to say that. So we put together my top ten statistics from research findings, I think you’ll agree that the case for well crafted web video is overwhelming!
  1. "Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." (1)
  2. 21% of web video viewers make a purchase online. (1)
  3. 26% of  web video viewers visit a web store. (2)  
  4. 21% of web video viewers request more information. (1)
  5. Video landing pages generate four to seven times higher engagement and response rates than static image and text landing pages. (3) 
  6. Well optimised video is fifty-three times more likely than text to appear on the front page of Google. (4) 
  7. 68% of the top 50 Internet sites use web video. (5) 
  8. 71% of Internet users watch video. (1) 
  9. 65% of all videos are viewed between 9am and 5pm, Monday to Friday. (1) 
  10. 33% of middle managers view relative videos every day. (1) 


(1) Chris Crafton, CMO,, reported by Target Marketing at a Philadelphia Direct Marketing Association networking and breakfast meeting.
(2) BIA/Kelsey User View study data, February 2010, reported by
(3) SearchEngineWatch, February 2010.
(4) Forrester Research, January 2010 .
(5 ) Internet Retailer, July 2010.

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