Video is a preferred medium not only by Facebook fans, but by the news feed algorithm as well. Whenever a non-fan watches your videos, a button pops up in the top left corner suggesting he/she ‘Like’ your Facebook page. To take advantage of this feature though, you’ll have to upload the video file onto the Video Tab inside Facebook (not link to a YouTube video). This is a tactic used by Intel's social media strategists.When non-fans view your videos on Facebook, they will see the Like button for your Facebook page in the upper left corner of the video screen. This feature is a great tool to gain exposure and recruit new fans. Just be sure your video is of professional quality and contains great content!