One major finding was that those who responded that their company had profited or increased revenues using social media were almost twice as likely to have a formal social media strategy.
R2integrated CEO Matt Goddard says, “The data compiled suggests that marketers clearly recognize the need for, and see the potential of, social media, but are still trying to develop models that increase real engagement which then leads to profitability.
The overall study took a close look at the differences between the marketers who had a solid social media strategy in place versus those without one.
Another interesting fact from the study was that the perception of social media differed depending on whether the marketer had a social media strategy in place. Check out the chart below to see how the two different categories perceived social media overall.