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Your choice of a video player is an often overlooked aspect of realizing maximum return from your websites videos. Here is a thoughtful article that came through the linkedIn video marketing group. Written by Colin Osing+ appearing on somedia networks .
We thought we should share this one! Good work Colin!
So you’ve created a professional, high-quality company profile or explainer video for a client. The spokesperson or owner sounds great, the lighting is perfect and the length is bang-on, long enough to keep viewers engaged but not so long so as to bore them into checking out (right in that 60-90 second sweet-spot).
Posted to YouTube. Shared to Facebook. Added to your client’s LinkedIn page. And of course, embedded on your client’s website, blog and campaign landing page.
Now what?
Have you thought about how to leverage that video to drive leads back to your client? How to use the video to gather valuable feedback? Or how to use the video to funnel viewers to a specific landing page or offer? Are you set up to track the video’s performance, by location, and then report back to your client? Is the video SEO-friendly?
As Internet marketers, we need to ask ourselves questions like these every time we integrate video into an online campaign, and especially when running a video campaign.
Most of them are very easy to use. Sign up, upload your video and build the player to your specs. If you are using the right video player platform, it can be a powerful, interactive marketing tool with SEO, lead-generation, branding and video analytics features. A professionally shot video combined with an interactive video player will greatly enhance your ability to deliver results for your clients. Here’s how:
1. Video players can capture leads and drive traffic
Different players do this in different ways. Players like ViewBix offer what they call ‘apps’ – third party overlays that enable things like polls or contact forms. SoMedia offers integrated marketing plug-ins on their player that enable businesses to promote offers, coupons, showcase content, with clicks directed to the web page of choice and leads funneled to the email of choice. It’s features like these that really turn your videos into marketing tools.
2. Video players can improve SEO
Video now appears in almost 70% of search results according to Marketing Week. Internet marketing ‘winners’ are those taking the time to optimize their videos for the search engines. Great video players offer simple user-friendly tools that enable the following:
•
Title, description and tagging
• Auto-generation of meta data
• Auto-generation of a video XML sitemap
• Video transcripts
• Custom thumbnails
3. Video players enable performance analytics
Successful video marketing requires access to accurate data and analytics. A great video player platform delivers this with detailed performance and engagement analytics necessary to track ROI. Some of the basics you should be tracking:
• Views and plays by video, geography and playback location
• Completion and drop-off rates
• Drop-off points
• Social traction (number of shares and to which networks)
• Click-through rates
• Minutes watched
If you are an Internet marketer investing time and money in producing and delivering video content for clients, do not let this investment go to waste. Make sure you take those final few steps to market, measure and optimize via video players and analytics.
We thought we should share this one! Good work Colin!
So you’ve created a professional, high-quality company profile or explainer video for a client. The spokesperson or owner sounds great, the lighting is perfect and the length is bang-on, long enough to keep viewers engaged but not so long so as to bore them into checking out (right in that 60-90 second sweet-spot).
Posted to YouTube. Shared to Facebook. Added to your client’s LinkedIn page. And of course, embedded on your client’s website, blog and campaign landing page.
Now what?
Have you thought about how to leverage that video to drive leads back to your client? How to use the video to gather valuable feedback? Or how to use the video to funnel viewers to a specific landing page or offer? Are you set up to track the video’s performance, by location, and then report back to your client? Is the video SEO-friendly?
As Internet marketers, we need to ask ourselves questions like these every time we integrate video into an online campaign, and especially when running a video campaign.
Use Video Players to Drive Traffic
Video players host video content and the good ones enable deep user engagement. Using the right video player platform (yes, there are many options – SoMedia VideoPlayer, ViewBix and Wistia to name a few) could mean the difference between the success and failure of your marketing efforts, or at the very least, not understanding if you are succeeding or failing.
Most of them are very easy to use. Sign up, upload your video and build the player to your specs. If you are using the right video player platform, it can be a powerful, interactive marketing tool with SEO, lead-generation, branding and video analytics features. A professionally shot video combined with an interactive video player will greatly enhance your ability to deliver results for your clients. Here’s how:
1. Video players can capture leads and drive traffic
Different players do this in different ways. Players like ViewBix offer what they call ‘apps’ – third party overlays that enable things like polls or contact forms. SoMedia offers integrated marketing plug-ins on their player that enable businesses to promote offers, coupons, showcase content, with clicks directed to the web page of choice and leads funneled to the email of choice. It’s features like these that really turn your videos into marketing tools.
Video now appears in almost 70% of search results according to Marketing Week. Internet marketing ‘winners’ are those taking the time to optimize their videos for the search engines. Great video players offer simple user-friendly tools that enable the following:
•
Title, description and tagging• Auto-generation of meta data
• Auto-generation of a video XML sitemap
• Video transcripts
• Custom thumbnails
3. Video players enable performance analytics
Successful video marketing requires access to accurate data and analytics. A great video player platform delivers this with detailed performance and engagement analytics necessary to track ROI. Some of the basics you should be tracking:
• Views and plays by video, geography and playback location
• Completion and drop-off rates
• Drop-off points
• Social traction (number of shares and to which networks)
• Click-through rates
• Minutes watched
If you are an Internet marketer investing time and money in producing and delivering video content for clients, do not let this investment go to waste. Make sure you take those final few steps to market, measure and optimize via video players and analytics.
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