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Look at it this way:
YouTube is the second
largest search engine in the world and it is all about video. Twitter is up
there with Vine video. And now Facebook
has turned on video in Instagram (you need the latest updated
app to use it).
Do you think they're trying to tell you something?
Great news for marketers, YES. If used properly.
Great news for marketers, YES. If used properly.
If not... well, look out for what your competition will do to you!
If you don't know by now that conversion rates and
sales are indisputably higher when video supports a product, (this is true in both
B2B or B2C) then you have managed to stay blissfully far from what you could achieve in business!
The real question to ask yourself is why would you hesitate to fully engage?
Bear in mind:
Facebook Users Watch 500 years of YouTube video every day!
700 YouTube videos are shared on Twitter each minute.
Instagram had 5 million videos uploaded in the first 24 hours.
We'd call these some pretty compelling stats.
700 YouTube videos are shared on Twitter each minute.
Instagram had 5 million videos uploaded in the first 24 hours.
We'd call these some pretty compelling stats.
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