Quotes Of Note

"No one wants to talk to a logo. They want to speak with a person."

 Thomas Hoehn, Director, Interactive Marketing and Convergence Media, Kodak.

The takeaway here is: 
When it comes to Social Marketing, Always Use A Real Person Behind Your Brand!
 
For example, Kodak's Chief Blogger’s Twitter profile features her picture above the Kodak logo. In the feed, she maintains a personal tone, but everything she says is with the knowledge that she is representing the company.