Facebook's Plan To Socialize The Web

Facebook has launched a raft of features intended to help the site spread its social tendrils across the entire Web. The site introduced developer tools and consumer-facing features, including an automated version of Facebook Connect that will allow sites and marketers access to a broad trove of information about their visitors' interests, brand affiliations and social ties. "We are building a Web where the default is social," says CEO Mark Zuckerberg. The Wall Street Journal (4/22) , The New York Times/Bits blog (4/21) , TechCrunch (4/21)