Why Video Is A Must For Marketers

Amazingly, we still get asked why video is a must for marketing!
Here is an excerpt from a recent post on the Business 2 Community website that helps answer the question:

Today, video marketing’s status as the fastest growing online marketing media format is unrivaled. It’s impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you’ve requested them or not. Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Today video's status as the fastest growing marketing format is unrivaled.
Businesses are flocking to online video due to it's effective conversion rate, sharability and cost effectiveness.
Video demands attention. You can't skim read a video you either watch it or you don't. It would take 1.8 million words to convey the combined meaning expressed in a one minute video! Online video works differently than TV ads. For an online video campaign to be succesful it must have impact and engage viewers. It should have something that they want to share with friends. 
Smart Brands use online video to tell a story and elicit an emotional response from the viewer. This starts a conversation with potential customers. This is where the impact factor comes in to play. The more impact and conversational engagement  you can create the more the impact of the investment grows and is shared further spreading the message.

The B2Community article uses statistics from kickstarter campaigns to make it's point: "Kickstarter projects with great video are 85% more likely to achieve their funding targets"!

The days of thinking video would be a nice to have marketing tool someday are long over. Video is the must have in any marketing effort!

The Value of Video Video is based on artistic and creative forms of art that have been around for thousands of years. We’re no strangers to these individual concepts online. Visual art is represented with images and web design, aural art is captured by music and voice, and the conceptual story is told through text. However, when you combine these different elements, you create a little piece of magic. Because one minute of video can represent the combined meaning that it would take 1.8 million words to express. Yet it takes only a fraction of the effort to produce than those 1.8 million words would.
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it become the ultimate game-changer for online marketing?
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Today, video marketing’s status as the fastest growing online marketing media format is unrivaled. It’s impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you’ve requested them or not. Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Today, video marketing’s status as the fastest growing online marketing media format is unrivaled. It’s impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you’ve requested them or not. Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it become the ultimate game-changer for online marketing?
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Today, video marketing’s status as the fastest growing online marketing media format is unrivaled. It’s impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you’ve requested them or not. Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it become the ultimate game-changer for online marketing?
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Today, video marketing’s status as the fastest growing online marketing media format is unrivaled. It’s impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you’ve requested them or not. Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it become the ultimate game-changer for online marketing?
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99